Quick spec
Serves as senior lead representing the digital team for at least 3 core digital clients and/or major projects depending on overall scope of the client engagement
typically has 7-10 years’ relevant experience
manages assigned projects independently with 1-2 direct reports
actively participates in new business efforts, whether growing current business or helping to secure new clients
What We Do
- Client Partnership
- Develops and cultivates relationships with clients and external audiences
- Thoughtfully counsels clients based on digital landscape and business goals, showcasing ability to marry digital tactics up to client’s broader strategy; takes immediate action on client feedback
- Develops digital strategies based on client objectives, defining measurable KPIs and proactively assessing results on an ongoing basis to evolve benchmarks, inform channel/content strategy and ensure success
- Proactively directs planning and execution of digital projects ensuring timeliness, efficiency and high-quality delivery of results
- Possesses skills necessary to handle issues management, mobilising teams to respond to issue and provide strategically sound recommendations to clients on how to handle/address issues
- Deep experience in developing digital SOPs/playbooks and establishing channel management guidelines (e.g., website management, SEO, email, social platform)
- Ability to coach and train client and internal teams in digital best practices (e.g., 101 sessions)
- Plays active role in developing and tracking budgets related to client digital activities, with ability to mentor mid-to-junior level staff on financials as appropriate
- Supports Global Head of Digital and Head of Social Media in monthly/quarterly forecasting and developing digital staff plans for core clients
- Manages multiple priorities at once and with ease
- Serves as quality control and final review of digital content/assets prior to client delivery
- Business Development & Operations
- Researches, develops and presents new business proposals, gaining more confidence and experience leading new business efforts
- Participates in organic/new business pitches with confidence
- Identifies and realises opportunities for organic account growth by offering new digital tactics, ideas and upsells current offering on the account where they are embedded
- Understands key issues to be considered when making decisions and has the ability to formulate strong recommendations based on experience and data
- Utilises data to drive agency recommendations and idea generation including ability to lead social listening, channel/content audit, user journey/persona development and other research projects to uncover clear and actionable insights
- Demonstrates in-depth knowledge of digital strategies and platform nuances across social, mobile and web platforms in addition to content and storytelling trends
- Leadership & Teamwork
- Works collaboratively with account teams and other specialty teams, with ability to seamlessly flex between teams/management styles
- Demonstrates initiative, resourcefulness and works through issues independently in as much as possible and effectively collaborates when appropriate
- Serves as a resource to account teams to educate and provide strategic counsel on digital and influencer programs
- Proactively seeks out professional development opportunities, skillset growth
- Assists in onboarding new specialty team members and account team members, coaching on best practices for working with digital team
- Provides direct and constructive feedback to junior team members, supporting them in developing fundamental skill sets (copywriting, research, project management, community management, etc.)
- Effective Communication
- Plays a major part in drafting and providing oversight in development of digital strategies inclusive of those for corporate and unbranded/patient channels
- Robust knowledge of digital best practices across channels and keen eye for reviewing digital content for consistency, voice, channel nuances, brand/program style and developing analytics reports to report on results
- Collaborates with account teams to set appropriate timelines and follows established processes of leveraging strategic briefs and ensuring digital team inclusion as appropriate
- Leads key aspects of client interactions and liaison with external agency and third-party partners to further develop communications skills
- Continues to proactively seek opportunities to further hone communications skills, including presentation skills
- Manages and monitors workflow on accounts, anticipating and flagging staffing issues and offering solutions
What You Must Have
- Bachelor’s degree, preferably in communications, marketing or digital
- 7-10 years’ communications or related marketing / communications / digital / social experience; global health issues or health product communications experience preferred
- Ability to develop and maintain effective relationships/partnerships (internally and externally)
- Track record of building successful digital and social campaigns. Experience with social media strategy, content creation and campaign management – organic and paid initiatives.
- Experience developing and managing multichannel content calendars and with CMS such as WordPress
- Hands-on experience with mobile, web or email marketing not required but an advantage
- Proficiency with online/social research and analytics platforms such as Netbase, Sprinklr, Buffer, Buzzsumo, Meltwater, Klipfolio, Hubspot, Google Analytics, Mixpanel, etc.
- Confident with digital data (web, search, social, mobile; quantitative and qualitative), able to guide analytics projects and derive meaningful insights that can inform the strategic approach and yield hyper-targeted, high-impact communications strategies
- Team player, ability to work cooperatively across teams
- Prior supervisory experience and ability to develop junior team members
- Knowledge of relevant guidelines and legislation as they pertain to digital marketing (e.g., GDPR) or to health communications (e.g., FDA or ABPI guidelines)
- Recognised project management aptitude