The PR/Public Affairs, Communications & Marketing sector in Ireland is entering a pivotal year. Salaries, benefits, hybrid work, and AI adoption are reshaping what professionals expect from their employers — and what they’re willing to walk away from if those expectations aren’t met.
For employers, these shifts are more than trends: they’re signals of how to attract, engage, and retain the talent your organisation depends on.
Spencer Recruitment’s 2025 Salary, Benefits & Sentiment Report provides a comprehensive view of the market. It covers salaries across agency and in-house roles, the benefits employees value most, and the factors influencing whether they stay or move. While the full data is available in the report, here’s a glimpse into the insights that matter for employers right now.
Salary Expectations Are Evolving
When it comes to job satisfaction, one factor continues to dominate: salary. In our latest research, pay remains the number one driver of satisfaction across all levels of experience.
For employers, this underscores the importance of benchmarking against market rates. Without clear data, it’s easy to under-offer — a risk in a market where nearly one-third of professionals are already planning a move in 2025.
Spencer Recruitment’s survey includes detailed salary tables for 15 levels of roles, segmented by agency and in-house positions. This level of granularity is essential for directors and HR leaders setting budgets or preparing offers.
Benefits Gaps Are Holding Employers Back
Compensation may get people through the door, but benefits often determine whether they stay. Employees are increasingly vocal about what matters to them, and our data shows that gaps persist between desired and offered benefits.
For example, some highly valued benefits remain underrepresented in employer packages, despite their growing importance to staff. This disconnect creates retention risk, especially for mid-to-senior professionals who weigh benefits more heavily in their decision-making.
The good news? Many of these benefits are cost-effective adjustments that can significantly improve employee sentiment.
The #1 Retention Risk in Marketing, PR & Communications Roles
Perhaps the most striking finding from this year’s survey is the link between…
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Why Employers Need Market Intelligence Now
2025 is shaping up to be a year of high mobility in the PR/Public Affairs, Communications & Marketing sector. Salaries, benefits, and new technologies are all influencing employee decisions. Without up-to-date insights, employers risk losing ground in a competitive market.
Spencer Recruitment’s 2025 Salary, Benefits & Sentiment Report is designed to give you that competitive edge. Inside, you’ll find:
- Comprehensive Salary Data: Detailed salary bands for various roles, with breakdowns for both Agency and In-House positions.
- The Benefits That Matter: A complete ranking of the 15 most important benefits, highlighting critical gaps between employees and employers.
- Employee Retention: Insight into the single biggest factor for employees planning to change jobs in 2025.
- Bonuses & Raises: Data on the prevalence of performance-based bonuses and annual inflationary pay increases.
- The Future of Work: The latest data on hybrid and remote work arrangements and the adoption of AI in the workplace.
Download your copy to ensure your organisation is positioned to attract and retain Ireland’s top PR and communications talent in 2025.
Your Expert Partner in Communications Recruitment
For nearly a decade, Spencer Recruitment has been at the forefront of the PR/Public Affairs, Communications & Marketing sectors. This survey is a reflection of our commitment to providing valuable insights that empower both our clients and our candidates. We don’t just fill roles; we build careers and help organisations thrive by connecting them with exceptional talent.
Plus: Thinking about advertising a new role? Be sure to review the hiring manager’s checklist to attract and secure top comms talent in 2025.
