Quick spec
Digital marketing specialists plan digital marketing campaigns across multiple channels, create and publish written and visual content to support marketing initiatives, optimize their marketing funnels to improve performance, and communicate their results to company leaders.
What We Do
- Daily management of large-scale digital campaigns across multiple platforms, including Facebook Network, Programmatic Display, Paid Search, YouTube and Twitter
- Strategic support for clients and perform a consultative role
- Weekly and monthly reporting to clients, highlighting key campaign results, insights and patterns
- Working directly with their platform partners to continually innovate at a campaign level
- Regular communication with core clients in regards to campaign management
- Management of pixel journey with a strong working knowledge of the process
- Working with clients on organic digital strategy, where applicable
- Working with the wider team to grow out their digital offering
- Competency with budget management and creative briefing
- Being the first point of contact for your clients during on-going jobs, while supporting the team’s needs for their clients as well.
What You Must Have
- Strong knowledge of key digital platforms, including Facebook Network, Programmatic Display, Paid Search, YouTube and Twitter
- Specific experience with Google ads and paid search is a bonus
- A minimum of three years experience working on digital media campaigns on agency, brand or platform side
- A natural interest and curiosity in digital trends
- Analytical mindset and data driven approach to insight and optimisation
- Experience in managing large paid digital campaigns
- Excellent copywriting skills
- Extremely detail orientated and organised in approach
- Full funnel approach to campaign management and a strong understanding of tracking, measurement, pixel implementation and attribution
- Strong communication skills with an ability to compress big data sets into salient insights and patterns, which will inform digital strategy
- A visual eye with an ability to effectively display campaign reports
- Self starter and team player who does not wait for instruction