Our client, Pittman, a well-established and innovative company, recently celebrated a significant milestone in its journey. They are proud to announce that they have been acquired by Bunzl Group, a global leader in distribution and outsourcing solutions. This exciting partnership opens up new opportunities for growth, collaboration, and innovation within our organisation. As a Marketing Manager at Pittman, you will play a pivotal role in harnessing the resources and expertise that their affiliation with Bunzl Group brings. You will lead a team of 2 marketing executives, providing guidance, support, and mentorship. Your primary objective will be to help Pittman break into new markets in Europe, with a particular focus on Germany. Additionally, you will be responsible for managing and helping expand our business in the Irish and UK markets. This is a commercial role that encompasses strategic planning and effective execution, including communications and public relations efforts.
Develop and execute comprehensive marketing strategies to achieve business goals, with a specific focus on European expansion, especially in Germany.
Lead and manage the marketing team, providing guidance, support, and mentorship to 2 marketing executives.
Conduct market research and analysis to identify customer needs, market trends, and competitors' activities in target markets.
Measure and report on the effectiveness of marketing campaigns using key performance indicators (KPIs).
Monitor and optimise Pittman's online and offline presence in European, Irish, and UK markets to ensure a consistent and engaging brand image.
Collaborate with product development and sales teams to align marketing efforts with product launches and sales initiatives.
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
Proven experience in marketing management, with at least 5 years of progressive responsibilities, in the B2B space.
Strong leadership and team management skills.
Excellent strategic thinking and problem-solving abilities.
Proficiency in digital marketing, SEO, SEM, and social media platforms.
Exceptional written and verbal communication skills, including public relations experience.
Demonstrated ability to create and implement effective marketing and PR strategies.