Snapshot: What We’re Seeing in the Market (October 2025)

Hiring for digital, UX, content, and analytics remains strong. Candidates who blend creative storytelling, data literacy, and AI fluency move fastest. Employers are hiring both permanent and contract for new projects and specialised skills, and they prize people who can ship work quickly and collaborate across product, design, and sales.

Roles Moving Fast Right Now

• Content Manager / Strategist (full-funnel, channel orchestration, AI-assisted workflows)

• Digital Marketing Specialist (paid + lifecycle, marketing automation, CRM)

• UX / Product Designer (research-to-prototype, design systems, experimentation)

• Marketing Analytics Specialist (attribution, MMM basics, SQL, experimentation)

• Social Media Specialist (short-form video, creator collaborations, community health)

• Product Designer (end-to-end shipping with developer hand-off)

• Graphic / Brand Designer (motion, brand systems, AI-accelerated production)

Recruiter tip: If you straddle two areas (e.g., content + analytics), position yourself as the bridge—that profile gets quick yeses.

Skills Hiring Managers Ask For (and How to Prove Them)

1) AI-augmented execution
Show how you use AI (for concepting, variations, audience research) to increase speed without losing brand voice. Include prompts/workflows and before/after examples.

2) Performance literacy
Tie work to outcomes: CAC, ROAS, LTV, retention, conversion rate, test lift. Add one metric per project in your case studies.

3) Customer insight → creative output
Demonstrate your research path (surveys, interviews, heatmaps, GA4 funnels) and the creative decisions that followed.

4) Collaboration velocity
Call out cycle times (brief → concept → ship), tools (Figma, Asana, JIRA, HubSpot/Marketo, GA4, Looker), and how you handled feedback.

Portfolio Checklist (Audit Tonight)

• Home page: 2–4 flagship projects with a headline outcome (“+38% sign-up rate in six weeks”).

• Case studies: problem → constraints → your role → process → artefacts → results → what you’d improve.

• Artefacts to show: wireframes, before/after creative, messaging matrix, journey map, test plan, dashboard screenshot (redact data).

• Speed signal: “Brief to launch in 12 days” timestamps.

• AI transparency: where you used AI and how you validated accuracy/brand safety.

• CTA & availability: “Open to contract or permanent • two-week notice • time zone.”

Interview Playbook (Prepare This Week)

• 60-second story: role fit, two wins, one lesson.

• Whiteboard/case: bring a simple framework (AARRR, JTBD, See-Think-Do-Care, HOOK) and a test plan (hypothesis, metric, sample-size proxy, timeline).

• Creative critique: explain why choices worked (audience insight → message → format → KPI).

• AI question: emphasise governance (brand guidelines, human review, licensing), not just tools.

Pay & Flexibility: Negotiation Angles

• Lead with impact ranges (“In similar roles we’ve delivered +15–30% conversion lift; compensation we’re targeting is…”).

• Trade for learning and leverage: budget for tools/experiments, conference stipend, remote/hybrid rhythm, dedicated “maker time,” and clear metrics.

Fast Wins in 7 Days (Action Plan)

1. Rewrite your LinkedIn headline with role + impact + tools.

2. Trim your portfolio to three metric-anchored cases.

3. Publish a public teardown of a brand’s funnel with one test you’d run.

4. Collect three references with outcomes-focused quotes (use on your site).

5. Set job alerts for target titles + “contract” + “remote/hybrid.”

6. Book two recruiter calls—one permanent, one freelance.

7. Refresh your CV to mirror three ideal job descriptions (save three tailored versions).

Common Pitfalls to Avoid

• Portfolios with process but no outcomes.

• “AI-washed” claims without examples or safeguards.

• Generic bullets that don’t mirror the job description.

• Slow follow-ups—speed wins in hot markets.

FAQs

What marketing roles are most in demand in 2025?
Content management, digital marketing, UX/product design, marketing analytics, social media, and brand design roles are moving fastest.

How should I show AI skills responsibly?
Share workflows, cite human QA, brand guardrails, and licensing. Include examples with before/after results.