Location: Dublin (Hybrid)

Shopper Marketing Manager – DIY, Home & Garden Retailer (Ireland)

Our client, a top DIY, Home & Garden retailer in Ireland, is seeking an experienced Shopper Marketing Manager to join their dynamic Marketing team. Recognized for their outstanding workplace culture, they are looking for a strategic and customer-focused professional to enhance the in-store and online shopping experience.

Key Responsibilities:

  • Develop and execute in-store shopper marketing plans and communications.
  • Ensure consistency across all customer touchpoints and marketing channels.
  • Manage customer activations, in-store events, and campaign collateral.
  • Oversee category, in-store, and site refreshes in collaboration with internal teams.
  • Streamline processes to improve Shopper Marketing efficiency.
  • Manage external agencies and related budgets.
  • Lead shopper marketing projects from concept to evaluation.
  • Mentor and develop one direct report.

Ideal Candidate:

  • 4+ years in marketing, preferably in retail or FMCG.
  • Strong understanding of retail operations and omnichannel marketing.
  • Customer-centric with a detail-oriented, creative mindset.
  • Experience in budget management and multi-channel campaign execution.
  • Excellent communication and collaboration skills.
  • Marketing degree preferred.

This role is ideal for a results-driven marketer eager to shape impactful customer experiences in a fast-paced retail environment.


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    Who We Are

    Since 2018, Spencer Recruitment has gained recognition as one of Ireland's emerging boutique agencies, specializing in PR, Communications, Public Affairs, and Marketing recruitment

    Contact us

    Spencer Recruitment

    Phone: 01 442 9727/ 083 860 8688

    Email: brendan@spencerrecruitment.com

    Web: www.spencerrecruitment.com

    Address: Spencer Recruitment Ltd,

    No 56, Fitzwilliam Square North,
    Dublin 2