Shopper Marketing Manager – DIY, Home & Garden Retailer (Ireland)
Our client, a top DIY, Home & Garden retailer in Ireland, is seeking an experienced Shopper Marketing Manager to join their dynamic Marketing team. Recognized for their outstanding workplace culture, they are looking for a strategic and customer-focused professional to enhance the in-store and online shopping experience.
Key Responsibilities:
- Develop and execute in-store shopper marketing plans and communications.
- Ensure consistency across all customer touchpoints and marketing channels.
- Manage customer activations, in-store events, and campaign collateral.
- Oversee category, in-store, and site refreshes in collaboration with internal teams.
- Streamline processes to improve Shopper Marketing efficiency.
- Manage external agencies and related budgets.
- Lead shopper marketing projects from concept to evaluation.
- Mentor and develop one direct report.
Ideal Candidate:
- 4+ years in marketing, preferably in retail or FMCG.
- Strong understanding of retail operations and omnichannel marketing.
- Customer-centric with a detail-oriented, creative mindset.
- Experience in budget management and multi-channel campaign execution.
- Excellent communication and collaboration skills.
- Marketing degree preferred.
This role is ideal for a results-driven marketer eager to shape impactful customer experiences in a fast-paced retail environment.