Quick spec
A Digital Marketing Manger is a professional who is responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns.
What We Do
- Client Partnership:
- Begins building client counsel and relationship management skills through regular appropriate interaction during client update calls, team meetings, etc.
- Develops deep understanding of clients’ business, unique needs and mindset of target populations
- Serves as day-to-day support team member on multiple client accounts
- Acts as liaison with company partners and vendors on client projects with little oversight
- Collaborate with senior members of the digital team to develop digital strategies
- Supports daily execution and management of digital projects such as multichannel campaigns, webinar series, web or microsite development, email campaigns including logistics, timetables and deadlines
- Effectively communicate creative concepts and ideas to clients
- Can successfully manage assigned project work streams independently/with little oversight and provides progress updates to team members proactively
- Contributes to tactical planning on assigned digital projects and begins to develop digital strategies
- Develop thought leadership pieces and client POVs
- Helps ensure digital programs are compliant with relevant guidelines and legislation e.g., FDA, ABPI, GDPR, etc.
- Business Development & Operations:
- Participates in new business brainstorms and conducts research on new business projects
- Takes on a supporting role in evolving agency digital capabilities
- Educates agency and client teams on utility of digital and latest advancements and trends
- Helps develop and attend agency new business presentations
- Takes the initiative in seeking training on company processes/procedures
- Teamwork & Leadership:
- Displays an ongoing willingness to gain knowledge and make significant contributions to the team
- Demonstrates initiative and resourcefulness and attempts to work through issues collaboratively or independently as appropriate
- Displays flexibility in working across teams and ability to adapt to project needs, different team working styles, etc.
- Mentors and enhances skills of digital team
- Works closely and collaboratively with junior team members, serving as a role model and helping to mentor and provide direction on projects as needed
- Effectively partners with account teams to meet client needs, clearly communicating project objectives, direction and timing
- Actively supports company values and an inclusive culture
- Effective Communication:
- Support the development of multichannel plans
- Manage daily cross-channel digital actions including insight-driven content planning, collaborating with Creative/external teams on asset development, writing/reviewing digital content calendars (search, social, web, email) and delivering best-in-class, optimized assets across channels
- Maintaining campaign digital project plans and timelines to ensure optimal delivery and effectiveness
- Takes the lead in developing a variety of materials including best practice guides, checklists and guidance to support best-in-class multichannel activation
- Maintain relationships with relevant platform reps and vendors (podcast, webinar, creative, development, etc.)
- Encourages and responds to feedback from manager and team members
- Takes opportunities to lead in client interactions to further develop client communication skills
What You Must Have
- Related degree or of graduate calibre
- Prior communications experience in an agency setting preferred or related marketing / digital / social experience; Global health issues or health product communications experience an advantage
- Strong interpersonal skills with to work collaboratively as part of a team
- Passionate about digital marketing with strong understanding of digital media, including social media platforms, mobile, data, content and storytelling trends
- Demonstrated experience working across digital channels and executing programs supporting corporate, branded and unbranded healthcare and lifestyle initiatives
- Track record of building successful digital and social campaigns. Experience with social media strategy, content creation and campaign management – organic and paid initiatives; Hands-on experience with web management, mobile engagement, search or email marketing not required but an advantage
- Proficiency with online/social research, content management and analytics platforms such as Netbase, Sprinklr, Buffer, Buzzsumo, Meltwater, WordPress, Canva, Klipfolio, Hubspot, Google Analytics, Mixpanel, etc.
- Confident with digital data, able to guide analytics projects and derive meaningful insights that can inform the strategic approach and yield hyper-targeted, high impact communications strategies
- Deep understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
- Innovative thinker and creative problem solver
- Shows an entrepreneurial spirit
- Strong attention to detail
- Possesses strong organizational and project management skills
- Superb internal and external communications skills (verbal, written, listening)
- Strong time management skills, able to balance multiple priorities
- Resourceful and proactively seeks solutions to challenges
- Knowledge of relevant guidelines and legislation as they pertain to digital marketing (e.g. GDPR)